Yintong studied Foreign Trade
English at University in
Beijing, and then worked for various
international companies in China.
In 1993 she moved to the UK and obtained her
MA in Marketing at the University
of Hertfordshire
Having worked in marketing in the UK, Yintong
identified that many British companies required help “bridging the gap”
with their Chinese projects.
Yintong has successfully assisted various companies and
government agencies organising seminars, negotiating contracts, sourcing
and marketing products in China.
Yintong has also carried out a number of research and
feasibility studies for companies wishing to do business with China.
She visits China on a regular basis and has
authored several books to help companies with overseas trade.
